Cheeki Admin posted on December 19, 2011 14:09
Imagine if when you bought a drink, you got 10 cents back when you returned the empty can or bottle when you're done. Sound simple? Well it is. It's done all over the world and delivers massive environmental and social benefits.
But a well known company is running a well-funded misinformation campaign against it, and has been harassing anyone trying to push for a refund recycling scheme that would reduce millions of tonnes of CO2 pollution and billions of litres of water. Not to mention removing lots of litter.
We need a new superhero to stand up to this company: you. Consider this email your bat signal, and star in your own superhero video:
www.getup.org.au/coke-not-in-my-name
A successful deposit and refund scheme on cans and bottles has been operating for 30 years in South Australia, and many other parts of the world. But when the Northern Territory parliament tried to introduce it for 2012, Coke and its allies were there harassing them with false claims about its impact.